All you need to know:

Mattes with a bad rap testing your threshold? We got you boo! Get acquainted with our new and improved Ultra Colour Matte Lipstick – the most pigmented Avon lipstick youve ever tried*.

Its got 25% more pigment** and Ultra Colour HD Pigment Technology for ultra rich colour; and its ultra comfortable, with sesame oil, avocado oil and vitamin E.

The best bit the colour you see on the lipstick is the colour you get on your lips – yaaas! Talk about ultra satisfying too!

Brace yourself for ultra matte colours that come alive.

Why youll love it:

Ultra rich: More pigment for richer colour impact in one swipe on all skin tones.

Ultra comfortable: Infused with sesame oil, avocado oil and vitamin E; and has a moisturised feel.

Ultra satisfying: What you see is what you get. It also has new, lightweight packaging thats now recyclable too.

*7/10 women agree, Ultra Matte Lipstick Blind Home Use Test, 121 consumers, UK, 7th August – 3rd September 2023

**Compared to previous formula of Ultra Matte finish

Whats in:

25% more pigment; and sesame oil, avocado oil and vitamin E.

Whats out:

Mattes that cake and crack.

How to use it:

Contour your lips

Give your lips a make-up artist look by contouring them with our Ultra Colour Lip Pencil.

Add some colour

Swipe on your matte lipstick in your favourite shade.

Switch it up

Buy a few lipstick shades (every make-up bag needs more than one lipstick, okay) and change your look to suit your mood or occasion. Ultra Colour getting you in your feels? Check out the rest of the collection. It doesnt disappoint, we promise!