Max Factor Color Elixir Lipstick 745 Burnt Caramel For amazing, hydrated and soft lips, the quests stop here: Max Factor Color Elixir gives you a rich color with a spectacular look, but also beautiful and soft lips! Formula Formula Elixir contains 60% of a mixture of emollients, nutrients and antioxidants, including vitamin E, for a visible look in the appearance of the lips in just 7 days. As you apply the Elixir Color Lipstick, it actively moisturizes and smoothes your lips.