blackIUp is reinventing itself and puts once again its expertise in the specific needs of tan to darker skin tones to good use, for the development of its new franchise: Natural.

SHYM & blackIUp are pleased to present you the 97% of natural origin ingredients and vegan Matte Finish Foundation, manufactured in France.

Fall for its fluid texture as light as a veil. Enriched with coconut water with purifying properties and pure aloe vera with sebum control properties, it assures its matte finish. Fall in love with its coconut aroma.

Its non-greasy formula, with a light to medium buildable coverage, leave the skin breathes for a natural finish. Easy to apply, it does not make any mask or ashy effects for a long-lasting flawless makeup. We chose to dress our foundation with a French recyclable and eco-designed packaging.