All you need to know:

Show your skin some love in your 50s by adding Anew Platinum Lift & Tighten Day Cream to your morning beauty routine.
Co-created with dermatologists and scientists – this day cream is formulated with our exclusive and award-winning Protinol** for a dual-collagen boost; and arginine to help lift and tighten skin.

What youll see: After 2 days, skin will be visibly lifted and resilient** and after 1 week, fine lines will appear smoother and skin will feel plumper and more elastic.**
Try it out. We have a feeling youll love the results.

50ml

Why youll love it:

This moisturiser gives you skin confidence and keeps you looking fab in your 50s.
8/10 agreed it actively firms and tightens skin.*
Gives you visible results in as little as 2 days.

Whats in:
Powerful, age-defying ingredients.
Whats out:
Dry, taut and sagging skin.

Start with a face serum
After cleansing, apply Anew Skin Renewal Power Serum all over your face and neck.

Follow with the day cream
Using your fingertips, gently massage this age-defying day cream into your skin in an upward and outward direction.

Complete your skincare routine
For the best results, use Anew Platinum Lift & Tighten Night Cream before heading to bed.

*Based on a consumer study with 113 participants
**Award-winning Protinol is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days.