The iconic Ilia bestseller has earned its Limitless name through exceptional performance. It delivers boundless length, remarkable lift and up to 12-hour smudge-resistant coverage. This multiple award-winning clean mascara, recognised by Allure’s and Cosmopolitan Readers’ Choice Beauty Awards, is formulated with 99% natural active ingredients, making it suitable for sensitive eyes whilst providing beautifully intense lash-by-lash definition.